PNME 2007 #19: Simple Post-Production Techniques to Get Professional-Sounding Podcasts
Podcast and New Media Expo 2007: Bruce is the inventor of The Levelator, a free tool used by thousands of podcasters to make better-sounding shows. It takes more than just compelling content to attract and keep a podcast audience. Good quality sound will make your shows easier to listen to and help them rise above the crowd. A little judicious editing can make you and your podcast guests sound smarter. And paying attention to basics such as levels will help you achieve a consistent, professional sound. The good news is that the techniques for doing all of the above are not hard to master and there are lots of free tools to help. They have been developed based on the experience of producing hundreds of podcasts for IT Conversations. This session will take you through the techniques step-by-step using free tools like Audacity and The Levelator. There will be lots of examples. No particular expertise is assumed or required, just a desire to make great-sounding podcasts. Insructor: Bruce Sharpe of Singular Software.
PNME 2007 #18: Growing the Market by Podcasting Customized Content
Podcast and New Media Expo 2007: In this session, participants learn the power of creating customized digital content that takes into consideration the very needs and wants of their audience, resulting in effective 1:1 marketing. This new approach in the digital marketing era is known as Digital - Customer Relationship Management or D-CRM. By understanding the likes and dislikes of your audience-base, the greater the opportunity for an organization to develop a personal long lasting profitable relationship with the customers. Once the core audience segmentation has be formalized the organization can then leverage this business intelligence to further target and promote different eCommerce opportunities, promotions, loyalty programs, etc. Podcasting has created a new channel for generating income for organizations, but has also created an internal communications tool that will enable companies to use for training employees, delivering presentations, creating an environment that fosters innovative thinking. Insructor: Chaz Rough of PodFactory.net.
PNME 2007 #17: Internet Marketing From the Bottom Up: The Secret to Marketing Success - “Thinking like a Customer, Not a Competitor”
Podcast and New Media Expo 2007: Whether marketing a podcast, a viral video, a website, product, service or yourself, in order to succeed you must start to “think like a customer”. Discover how small businesses and Fortune companies, local and global, have leveraged the power and reach of the Internet to attract imminent buyers and turn those with purchase intent into customers. Larry will touch on what to do, what not to do and dispel myths and misinformation about Internet marketing, search engines, website design and more. Learn how to effectively market your podcast and viral video. Does your website, podcast or video have all the elements it takes to connect with a customer? Learn about proper alignment, persuasive content and design and the critical role each plays in your online efforts. Larry Will guide you through best practices as well as new ideas and case studies from successful real world businesses that have developed winning Internet marketing strategies such as search engine optimization, email marketing, blogging, viral video and podcasting. Learn how to get your Podcast found by the right people. Larry will help change the way you think and make better connections with connected customers. Learn how your message cannot only heard, but acted upon. Instructor: Larry Bailin of Single Throw
PNME 2007 #16: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now
Podcast and New Media Expo 2007: Copyright and other intellectual property issues affecting podcasters and other new media have received considerable press attention since the advent of those media, but other areas of the law, which can have a significant effect on any new media outlet, have frequently been overlooked. Legal perils such as defamation, invasion of privacy, and false advertising can leave audio and video podcasters, digital media creators, and content developers exposed to liability if the complex parameters of those areas of the law are not understood. Every business and individual engaged in new media production needs to be aware of the inherent risk exposures and learn how to prepare for potential legal actions based upon their content. Conference attendees to this session will learn how to recognize potential “red flags” in the content they intend to publish, develop and implement a legal compliance strategy, stay within the line of copyright and IP law, and prepare for and work to avoid potential lawsuits. Instructors: Colette Vogele of Vogele & Associates, Denise Howell of BagandBaggage.com, Jeff Heninger of Reed Smith, and Jeffrey Hermes of Brown Rudnick
>PNME 2007 #15: Metrics in New Media: Showing Results and Judging Success
Podcast and New Media Expo 2007: If you’re thinking, “All this audio and video production talk is great, but how do I show that all this effort is achieving results?” this is the session for you. The panelists for this session will give you concrete ways you can prove to your client, your boss, and yourself that the podcasts and online video you are creating are giving you the return on investment you need to show to have it considered a success. From downloads to leads generated, to sales and prospects delivered, this session will help you answer the tough questions you’ll be asked about the time and money spent on these initiatives. This session provides the information you need to set goals and benchmarks for success of your new media campaigns. You’ll also learn how to gauge success when you advertise or sponsor new media including podcasts and online video clips. Instructors: Paul Vogelzang of MommyCast, Greg Cangialosi of Blue Sky Factory and Matthew Snodgrass of OpenMetrics.org
PNME 2007 #14: Striving for Excellence: The Passion and Pain of Producing a Professional “How To” Video Podcast
Podcast and New Media Expo 2007: Video podcasting is just beginning but it has the potential to compete with and eventually outshine broadcast TV. Be a part of this adventure. Join us as we discuss how to improve your podcast by marrying professional video production values with targeted niche content. This is not a session about what microphone or camera to buy. Instead we’ll discuss how to write, shoot, edit, and shape your video into a tight professional story that looks and sounds as good as anything on TV. Then we’ll go further and discuss how to use the unique strengths of podcasting like portability, niche-casting, and community building, to go way beyond anything TV can do. Our show Let’s Knit2gether - the first video podcast about knitting, gets rave reviews from broadcasters and knitters alike. We’ll show you what we’re doing, what’s worked, the mistakes we’ve made, and all the challenges along the way. If you want to take your video podcast to the next level, then this session is for you. Instructors: CAT Susch and Eric Susch from LetsKnit2gether.com.
A post on my personal site has caused quite a stir among the podcast glitterati, some comments public and some private. I felt it worthwhile to ensure that Podcast Academy readers had an opportunity to respond. Here it is.
PNME 2007 #13: Guerilla Love: How To Get Your Name Out There, Share The Love of Life and Make’em Smile!
Podcast and New Media Expo 2007: Guerilla marketing and social networking go a long way toward awareness of your show/product/service. With information overload everywhere we turn, how can you generate interest and get your brand “out there”? Traditional methods often get lost in the chaos. KFC will introduce you to simple and inexpensive tricks to spreading the word. Speak to your audience before they even know who you are using basic business principles with a little imagination! “KFC” has become a master at promoting her shows on a shoestring budget. Instructor: Karen “KFC” Blanchette from Podchick.com
If you’d like to keep up to date with everything going on please follow me on Twitter. When I first set up my blogs I spent a bunch of time setting up “Asides,” basically short quips and interesting facts I could easily post to the sites. In recent months Twitter has emerged as the superior vehicle for micro-blogging and replaced my need for Asides here on the sites. So what should you do? Follow me.
PNME 2007 #12: Scripted Stories: Views on the New Wave of Serial Video Content From Independent Video Podcasters
Podcast and New Media Expo 2007:With the increased popularity of video podcasting, this panel will discuss the first hand experiences of producing scripted serialized video podcasts. We will help to define the difference between “vlogs” or video diaries from the new wave of independent scripted series content created specifically for online and portable media. We will also share our decisions to produce for this medium as well as the lessons we have learned and successes we have had along the way. If you are thinking about producing regular episodes of your show with a regular cast, this session will give you the insight you need to avoid common mistakes and hear from those that are already finding success. Instructors: Julie Daman of Nontourage, Hayden Black of Goodnight Burbank, Stephen McCandless of Caution Zero Network, and Chris McCaleb of Big Fantastic.
PNME 2007 #19: Simple Post-Production Techniques to Get Professional-Sounding Podcasts
PNME 2007 #16: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now
>PNME 2007 #15: Metrics in New Media: Showing Results and Judging Success
PNME 2007 #14: Striving for Excellence: The Passion and Pain of Producing a Professional “How To” Video Podcast
If you’d like to keep up to date with everything going on please 
Latest Comments
Will, Will, Will [...]
nick, Todd Cochrane, Administrator [...]
Adam Teece, Mark Boudreau, Mark Boudreau [...]
MusicBeds, Rusty
bland, Administrator, bob torres
jas